SMS Privacy Policy

Effective Date: January 1, 2026

Grand Avenue Dental Care ("we," "us," "our") is committed to respecting and protecting your personal information. This SMS Privacy Policy explains how we collect, use, and safeguard information when you opt in to receive SMS text messages from us.

1. Information We Collect

When you opt in to receive SMS messages from Grand Avenue Dental Care, we collect:

• Your mobile phone number
• Your consent to receive SMS messages
• Date and time of your opt-in consent
• The method through which you provided consent (website form, in-office form, verbal consent, etc.)

2. How We Use Your Information

We use your mobile phone number and SMS consent to:

• Send appointment reminders and confirmations
• Communicate appointment scheduling and rescheduling notifications
• Provide treatment follow-up communications
• Share office announcements and updates
• Send billing and payment reminders
• Deliver promotional offers and marketing messages (if you have opted in)
• Facilitate general two-way communication regarding your dental care

3. Sharing Your Information

Your information may only be shared with:

• Service providers who assist us in delivering SMS messages (solely for the purpose of message delivery)
• Third parties when required by law or to protect our legal rights
• Entities involved in a merger, acquisition, or sale of assets (with notice to you)

4. Consent and Opt-In

By providing your mobile phone number and agreeing to receive text messages, you expressly consent to receive recurring automated SMS messages from Grand Avenue Dental Care. Your consent is voluntary and is not a condition of purchasing any goods or services from us.

You confirm that:

• You are the owner or authorized user of the mobile device and phone number provided
• You are at least 18 years of age
• You understand that message and data rates may apply

5. Your Rights and Opt-Out

You have the right to opt out of receiving SMS messages at any time. To stop receiving messages:

• Reply STOP to any text message you receive from us
• Call our office at (262) 673-7826
• Notify our front desk staff during your next visit

After you opt out, we will send a confirmation message and you will no longer receive SMS messages from us. If you wish to opt back in, you may contact our office or sign up again through our website or in-office forms.

6. Help and Support

For assistance with our SMS messaging program:

• Reply HELP to any text message for support information
• Call us at (262) 673-7826
• Email us through our website contact form

7. Message Frequency and Rates

Message frequency varies based on your appointment schedule and communication preferences. You may receive approximately 2-8 messages per month.

Message and data rates may apply based on your mobile carrier's terms and your wireless plan. Grand Avenue Dental Care is not responsible for any charges from your wireless carrier.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. These measures include:

• Secure storage of consent records
• Limited access to personal information by authorized personnel only
• Use of secure, reputable SMS service providers
• Regular review of our security practices

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

9. Data Retention

We retain your mobile phone number and consent records for as long as you remain opted in to our SMS program, and for a reasonable period thereafter as required for legal and compliance purposes. If you opt out, we will retain only the records necessary to honor your opt-out request and comply with legal obligations.

10. Children's Privacy

Our SMS messaging program is not intended for individuals under 18 years of age. We do not knowingly collect mobile phone numbers or consent from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately.

11. Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages. Grand Avenue Dental Care is not responsible for any errors, delays, or failures in SMS delivery caused by your wireless carrier, network issues, or third-party service providers.

12. Changes to This Privacy Policy

We may update this SMS Privacy Policy from time to time. Any changes will be effective immediately upon posting to our website. Your continued participation in our SMS messaging program after any changes constitutes your acceptance of the updated policy. We encourage you to review this policy periodically.

13. Additional Privacy Practices

This SMS Privacy Policy applies specifically to our SMS messaging program. For information about how we handle other personal information collected through our dental practice, please refer to our general Privacy Policy.

By opting in to our SMS program, you acknowledge that you have read, understand, and agree to this SMS Privacy Policy.